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Monday, 14 April 2008

'Oral Me' toothpaste


What's in the name?


A toothpaste sold at a hypermarket here, has raised a few eyebrows as well as having drawn laughter as its brand name was considered to be rather suggestive by some people.

The brand? 'Oral-Me'.

The product is a toothpaste manufactured by a Kulim, Kedah, based company.

Melissa Leong, 28, from Sabah, felt the brand name carried sexual connotation.

"Manufacturers should think twice when naming their products," she said.
Kuala Lumpur based advertising executive Martin Voon asked if the manufacturer understood the phrase while coining the brand name.

"I'm shocked. Such words are normally found on a spoof,” he said.

Kieran Sharkey, an English teacher in a college, said the name does not carry a positive connotation and could be misconstrued.

"With the amount of information available to the younger generation, I feel they can interpret it wrongly. Manufacturers should be careful otherwise they will be made fun of," he laughed.

The company could not be reached for comment.

Source: The New Straits Times

FM: Kenny Sia wrote a blog on this faux pas few months ago. The images below are from his blog. Read his blog





1 comment:

Damselette said...

hi! may i know the who's the manufacturer? do you recall. i am a uni student and i think i would like to choose this product for a rebranding exercise. thanks. please reply asap! thanks so much!